Posts tagged ‘books’

Love and literature – special Zoosk news report!

Zoosk was recently featured in the Wall Street Journal in an article about books and dating. This got us wondering: are books still a relevant way to meet a potential match in this day and age? At Zoosk, we totally agree. You may not compose sonnets to express your romantic feelings, or recite lengthy lyrical poems by memory to impress your date, but you can’t deny that literature is one of the best methods of capturing the feeling and intensity of love. So – what’s the importance of literature in the lives of over 1,500 singles surveyed by Zoosk? Find out in this ZooskTV news report on literature and love! (more…)

October 4, 2010 at 5:32 pm Leave a comment

The book of love

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Zoosk is featured in today’s Wall Street Journal! The article, called “You’re Reading That Book Too? Marry Me” examines the connection between peoples’ reading habits and love lives.

Other dating sites, like Zoosk.com, which reports it has 50 million users world-wide, are also moving away from the old-guard online dating model, on sites which talk about personality matching but often feed choices that boil down to height, income and body type. Later this year, Zoosk will start matching people based on taste in books, music and movies.

In a recent survey of its members, 57% of Zoosk users said it was a turn-on if someone likes the same books they do. “The survey confirmed our initial hypothesis that books are a great context for initiating a conversation,” says Alex Mehr, 31, the co-founder of Zoosk.

Read the rest of the article on the Wall Street Journal site or pick up an issue on newsstands today.

September 17, 2010 at 10:49 am 2 comments


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